what is digital marketing and how does it work

Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.

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The ads that you see on websites and social media platforms are classic examples of digital marketing, but other forms of digital marketing are a brand's social media account or the content you see from influencers on Instagram.

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A Digital Marketer's job is to drive brand awareness and lead generation through digital channels, and that means that Digital Marketers spend their days creating, posting, or updating content, monitoring or handling social interactions and campaigns, or performing other work in an attempt to bolster a company's .

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